CellarDirect Wine Trade Portal

Trade Sales Only · Verified Buyers

Buy direct from the cellar door.

At trade prices.

CellarDirect Trade bridges the gap between passionate, small-scale winemakers and trade buyers seeking distinctive boutique labels, to set their wine offerings apart.

More Info

Verified Producers

All direct, no distributors

Secure Payments

Visa, Mastercard & EFT

Nationwide Delivery

In under 7 business days

Trade accounts only

Restaurants · Guesthouses · Hotels

How it works.

We connect restaurants, guest houses, boutique hotels, wine bars, game farms and specialty wine stores with niche South African wine producers - at farm trade pricing.

Apply for a trade account

Visit a wine producers store.
Create an account and upload your business details and valid Liquor Licence.

Browse the producers wines

Once approved, login with your trade account on any of our producers' stores to view their trade pricing, full vintage data and tasting notes.

Purchase, receive, repeat

Delivery within 7 working days to most areas across South Africa.
Easily re-order wines from producers.

No minimum order

Order as many 6 bottle cases as you need.

Boutique wines

Buy a wide range of unique distinctive labels.

Fixed delivery fee

Anywhere in South Africa.

6 Bottle cases

Wine is sold in quantities of 6.

Buy direct from the cellar door.

How it works.

Sell your wine
to the trade.

Secure Payments

Company

For Buyers

For Sellers

Are you trade?

Buy direct from the cellar door.

How it works.

Sell your wineto the trade.

Are you trade?

Sell your wine
to the trade.