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CellarDirect Trade

CellarDirect TRADE is an extension of CellarDirect for on-consumption and retail trade establishments in South Africa.

FOR THE TRADE :

Streamline your wine program with direct access to exclusive, boutique producers at farm-direct wholesale pricing—all through a single, hassle-free platform. Designed to protect your cash flow and simplify your admin, we offer trade-friendly minimum orders starting at just one 6-bottle case, curated mixed taster boxes, cost-effective tiered shipping, and reliable 7-day nationwide delivery across South Africa.

  1. Discover niche & exclusive Labels: We are rapidly expanding our portfolio to include smaller, independent, and boutique producers who aren't represented on corporate distributor lists.

  2. Low, Trade-Friendly Minimum Order quantity  (6-Bottle Cases): Protect your cash flow and storage space. Unlike traditional distributors requiring massive volumes, our minimum order size is just one 6-bottle case per SKU.

  3. Curated "Taster" Mixed Cases: Want to test a new farm or region before committing? Take advantage of our  winery-curated 6-bottle mixed cases—like the Taste of Darling—featuring six different expressions in one box. Perfect for wine-pairing menus or blackboard specials.

  4. Direct-from-Farm Trade Pricing: Access exclusive wholesale trade rates directly from the producers, ensuring your margins remain healthy.

  5. Cost-Effective, Tiered Delivery: We keep delivery simple and affordable. Shipping starts at just R100 for your first 2 cases, with the delivery rate decreasing as your order volume increases.

  6.  7-Day Delivery Nationwide: Small-scale producers do an incredible job, but managing their own logistics can lead to delays. We deliver across South Africa in 7 working days, backed by proactive, transparent tracking. No surprises, just reliable stock.

  7. Consolidated Ordering & Billing: Streamline your admin. Order from multiple independent estates on one single platform, and receive one consolidated invoice.


As an extension of the existing CellarDirect (CD) system we offer a tried and tested way to get wines to customers.

CellarDirect currently works with over 40 wineries to distribute their wines quickly and easily to consumers.

CD TRADE now extends this service to the on/off-con market.


CellarDirect is built and managed by wine.co.za, the information hub of the SA wine industry.
If you have any hassles or questions, our team is right here to help.
Call us on 021 851 2737 or email info@cellardirect.co.za

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